Company Overview:

Join our dynamic team at the Curve Of Time Charters, a leading tourism business based in the vibrant city of Vancouver, British Columbia. We specialize in providing unforgettable experiences for visitors to our beautiful city, showcasing its natural beauty, cultural attractions, and unique offerings.



We are seeking a skilled and experienced Google Ads and PPC Specialist to join our marketing team. The ideal candidate will be passionate about digital marketing, possess a strong understanding of Google Ads, and have a proven track record of creating and managing successful PPC campaigns. This role offers the opportunity to play a key role in driving traffic, generating leads, and increasing conversions for our tourism business.



Key Responsibilities:



Develop and execute comprehensive PPC strategies to drive targeted traffic and increase conversions.



Conduct keyword research and analysis to identify relevant and high-performing keywords for campaigns.



Create, optimize, and manage Google Ads campaigns across various platforms, including search, display, and video.



Monitor campaign performance and implement ongoing optimizations to maximize ROI and achieve business objectives.



Conduct A/B testing of ad copy, landing pages, and other campaign elements to improve performance.



Stay up-to-date with industry trends and best practices in PPC advertising and implement innovative strategies to stay ahead of the competition.



Collaborate with cross-functional teams, including marketing, sales, and design, to ensure alignment and consistency in messaging and branding.