A.P. Web Solutions is an award-winning, data-driven SEO and SEM agency based in Melbourne, Australia. We're looking for a talented dedicated SEM (Google Ads) Specialist to join our team on a full-time remote basis. If you're passionate about PPC advertising, and you're ready to make a significant impact, we'd love to hear from you.





We're an Award-winning agency:



- Awarded 'Best Small SEO Agency' 3 years in a row at the APAC Search Awards

- Winner at 2021 and 2020 SEMRush Search Awards Australia

- Finalist at 2022 and 2023 Global Search Awards - including 'Best Small SEO Agency' and 'Best Integrated Search Agency'





Role Description



The role of SEM/PPC Specialist is to ensure our clients' campaign success and closely collaborate with Account Managers to deliver excellent results to our clients.





Responsibilities & Duties:

- Develop and manage comprehensive Google Ads campaigns across Search, Display, Shopping, and Video (YouTube) platforms

- Keyword Research

- Competition Analysis

- Execute strategies for lead generation and sales enhancement for local and eCommerce businesses

- Maintain and optimise campaigns to meet targeted KPIs such as Conversion Rates and CPA (Cost Per Acquisition)

- Landing page recommendations

- Conduct detailed campaign analysis to identify opportunities for improvement and scaling

- Oversee the performance of both lead-generation campaigns (Search) and brand-awareness campaigns (Display and Video), implementing effective targeting strategies

- Collaborate with other team members to integrate SEM strategies with broader digital marketing efforts

- Manage multiple accounts and allocate time efficiently based on campaign needs and performance

- Stay updated with the latest Google Ads techniques and strategies to generate results for your clients

- Experience with Google Ads scripts and conver

- Advanced knowledge of conversion tracking and conversion attribution through GA4

- Regularly report on campaign performance using advanced data visualisation tools and dashboards

- Provide strategic insights to enhance client ROI and campaign effectiveness





Qualifications

- Minimum of 3 years of experience managing Google Ads and Bing Ads, ideally in an agency environment managing multiple -clients.

- Proven track record of success in generating leads and sales through Google Ads for various business types

- Advanced knowledge of Google Analytics (GA4) and Google Ads platforms

- Deep understanding of all Google Ads types including Search, Display, Shopping, and Video

- Experience with digital advertising tools and platforms such as Google Analytics, SEMRush, and Google Data Studio

- Strong analytical skills with the ability to turn data into actionable insights

- Project management experience, preferably with tools like Asana & Basecamp.

- Fluent in English with excellent writing and speaking skills

- Google Ads certification

- Experience with Bing Ads management



Bonus Skills

- Agency experience

- Advanced knowledge of conversion rate optimisation (CRO) techniques

- Familiarity with A/B testing tools and strategies

- Knowledge of additional PPC platforms Google Ads, LinkedIn Ads, etc.)




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We look forward to your application and discovering how you can contribute to our team's success!